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Technology Entrepreneurship,

Edition 3 Taking Innovation to the Marketplace

Editors: By Thomas N. Duening, Robert A. Hisrich and Michael A. Lechter

Publication Date: 24 Oct 2020

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Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow’s entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject.

Key Features

Presents an intense focus on product design and development, with customers and markets in mind
Includes extensive discussions on intellectual property development, management and protection
Provides potent insights into marketing and selling technology products to the global marketplace
Covers techniques for forecasting financials, raising funds, establishing venture valuation, and exit strategies

About the author

By Thomas N. Duening, University of Colorado at Colorado Springs, USA; Robert A. Hisrich, Thunderbird School of Global Management, Glendale, AZ, USA and Michael A. Lechter, Attorney, CLP, and Entrepreneur

ISBN: 9780128222034

Page Count: 442

Retail Price :

9780128110355; 9780081020203; 9780123971586; 9780124201750

Aspiring technology entrepreneurs in academia at all levels