Purchase textbook

Visual Thinking for Information Design,

Edition 2

Editors: By Colin Ware

Publication Date: 30 Jun 2021

Educator resources

0 Reviews

Conformance

PDF/UA-1
The publication was certified on 20250728
For queries regarding accessibility information, contact [email protected]

Ways Of Reading

This e-publication is accessible to the full extent that the file format and types of content allow, on a specific reading device, by default, without necessarily including any additions such as textual descriptions of images or enhanced navigation.

Navigation

The contents of the PDF have been tagged to permit access by assistive technologies as per PDF-UA-1 standard.
Page breaks included from the original print source

Additional Accessibility Information

The language of the text has been specified (e.g., via the HTML or XML lang attribute) to optimise text-to-speech (and other alternative renderings), both at the whole document level and, where appropriate, for individual words, phrases or passages in a different language.

Note

This product relies on 3rd party tooling which may impact the accessibility features visible in inspection copies. All accessibility features mentioned would be present in the purchased version of the title.

Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.

Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images.

Key Features

Presents visual thinking as a complex process that can be supported in every stage using specific design techniques
Provides practical, task-oriented information for designers and software developers charged with design responsibilities
Includes hundreds of examples, many in the form of integrated text and full-color diagrams
Steeped in the principles of “active vision,¿ which views graphic designs as cognitive tools
Features a new chapter titled Communicating Ideas with Images that focuses on a new emerging theory of human cognition and how that theory, which deals with the construction and refinement of predictive mental models in the mind, provides a solid foundation for reasoning about what should go into a presentation

About the author

By Colin Ware, Data Visualization Research Lab, University of New Hampshire, Durham, USA

1. Visual queries
2. What we can easily see
3. Structuring two-dimensional space 2.5d
4. Color
5. Getting the information: visual space and time
6. Visual objects, words, and meaning
7. Visual and verbal narrative
8. Creative meta seeing
9. The dance of meaning
10. Communicating ideas by means of images

ISBN: 9780128235676

Page Count: 224

Retail Price :

9780124079144; 9780128053423; 9780124157811; 9780123848697; 9780123877932; 9780128038444

Access to teacher/student resources is available to registered users with approved inspection copies or confirmed adoptions. To review this material, please request an inspection copy.

Students taking relevant courses in information design, industrial design, interaction design, and web design – US course market size for information/data visualization: 6,500 students in 2019; increase of 18% over previous year. Designers of all kinds, including professionals in information design, industrial design, interaction design, web design, and users of information visualization, who need practical guidance in visual and cognitive science in order to excel at their jobs—or future jobs.