Presumptive Design,

"...persuasive in documenting how this new method can be a universal source of inspiration...I would recommend it to more seasoned practitioners and likely those in corporate settings; but those working in agencies would benefit from its ability to let one do quick deep dives into a new domain."—User Experience Magazine

"Frishberg and Lambdin have discovered the magic glue that binds design thinking to agile. In Presumptive Design, they boil down the essence of both, mix it all together, and package it up with a bow. The result is a clear, powerful, and brilliantly practical process. Product teams who struggle to balance human-centricity with speed will love this book."- Leah Buley, Author, A UX Team of One

"This book lays out a passionate, compelling case about a crucial yet under-recognized truth in human-centered work: the acts of "design"and "research"are inextricable. Thanks to this book's ample theoretical frameworks and practical guidelines we can revel in that entanglement, to the benefit of our products, our designs and our users."- Steve Portigal, Author, Interviewing Users: How To Uncover Compelling Insights

"A handbook for design paratroopers who want to move fast and learn even faster."- Dave Gray, Author, Gamestorming

"Presumptive Design is a powerful approach that has fundamentally changed my perspective on design research. This is a thoughtful and readable book—a comprehensive resource for practitioners, backed by a wealth of relevant research. Overcome project start inertia, embrace failure, and reach consensus quicker with PrD." - Jim Kalbach, Author, Mapping Experiences and Designing Web Navigation

Experienced designers, developers, analysts, managers, and business leaders