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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy,

Edition 1

Editors: Edited by Dilip Ghosh, Diana Bogueva and R. Smarta

Publication Date: 17 Apr 2023

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Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.

Key Features

Includes case studies, points-of-view, literature reviews, recent developments, data and methods
Explores intrinsic and extrinsic motivators for consumer purchasing behaviors
Covers each aspect of “Seed to Patient” pathway

About the author

Edited by Dilip Ghosh, Nutriconnect, Sydney, Australia; Food Nutrition Partners, New Zealand; Trigonella Labs Pty Ltd Australia; Australian ambassador of the Global Harmonization Initiative.; Diana Bogueva, Centre for Advanced Food Enginomics, University of Sydney, Open Universities Australia - Curtin and Global Harmonization Initiative. and R. Smarta, Chairman and MD, Interlink Marketing Consultancy Pvt. Ltd., India

Acknowledgement

1. Introduction

Nutrition Science

2. Evidence-based Nutrition communication

3. Clinical application of whey proteins

4. Prospects of using of biologically active substances to prevent depression

5. Nutrition needs for lifestyle changes and managing disorders

Nutrition Marketing

6. Integrated Marketing Communications on Health Related Consumer Behaviours

7. Nutrition marketing on food labels

8. Innovative packaging as marketing tool in nutraceutical/nutritional products

9. Converting traditional knowledge to marketable products

10. Behavioural Nutrition

11. Branding and communication strategies in marketing nutritional products

12. Supply Chain; a competitive advantage

13. Marketing nutraceuticals and OTC products as FMCG products

14. The Pursuit of Natural Medicine – A Current Perspective

Social Marketing & Responsibility

15. Effectiveness of social marketing interventions for health improvement

16. Social media as a new platform for nutritional and health messages

17. Supporting healthy eating behaviour through social marketing

Consumer Perception & Insight

18. Cross-cultural perspective on health and nutrition claims, country of origin

19. Consumer centric innovation

20. Personalized nutrition: evolving science, consumer insights and regulatory position

21. Consumer perception & in-sight: Role of brand equity

Public Health Policy & Regulation

22. How nutrition marketing links to public policy

23. Tools to understand what improves the health and wellbeing of New Zealanders

24. Nutrition regulation and policy in India

25. Integration of planning and food policy for improved nutrition

Case Studies

26. "Chyavanprash" -an ancient remedy for Modern era

Holistic Health

27. Home & Traditional Remedies for Energy and Nutrition

28. Functional nutrition for healthy and active longevity

Title Reviews

"...covers a lot of ground, including nutrition marketing, policy, claims, and science…. [with a] purpose to shed light on the business of nutrition, delving into marketing strategies and public policies, and their impact on overall health and wellness…. [U]seful for health officials, registered dietitians, researchers, and food companies, primarily those in Australia and India…. [and] covers a wide breadth of information. [C]ontains two fascinating chapters on holistic health [with] many tables highlighting home remedies and traditional herbs (from India) used for health and chronic conditions. [An] enjoyable read for those interested in the regions covered and the differences between populations and their marketing efforts and policies."—©Doody’s Review Service, 2023, Amy Hess Fischl, MS RDN LDN BC-ADM CDCES (University of Chicago Medical Center)

ISBN: 9780323856157

Page Count: 400

Illustrations : 82 illustrations (12 in full color)

Retail Price (USD) :

9780128027806; 9780081010006; 9780081020890

Food scientists who work in marketing, manufacturing, packaging, as well as nutritionists, health care policy makers

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy,

Editors: Edited by Dilip Ghosh, Diana Bogueva and R. Smarta

Key Features

About the author

Title Reviews

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